Personalized Luggage Tag

Luxury is more than physical goods. It’s the full experience, bespoke and refined, effortless and rarified.

At Fond, our concierge team personalizes each bag with the client’s own photo. We print different versions of the photo, die cut them to size, insert one into the luggage tag, and pack the rest with memorabilia in a glassine envelope. 

We help our clients tell their own stories, whether as a considered gift or a functional purchase. The personalized luggage tag combines the sentimentality of a locket with the jetset glam of custom travel pieces.

What’s more important for trips than the memories you make while away?

The photo tag is a unique feature that Fond innovated in the luxury space, where the unboxing experience is key. While big boxes stuffed and wrapped inside even bigger boxes are dramatic to open, they leave an opportunity to improve in the environmentally mindful vector. The Fond unpacking ritual focuses on personal connection first. We aim to minimize our carbon footprint while elevating the traditional luxury experience.

Since Fond is more than products, we invite everyone to customize luggage tags this way. You can use a tag you’ve already got on a bag in your closet. You can thrift a tag and borrow a bag. You don’t need to purchase from us to join us. We love democratizing our ideas for all to share.

How does it work? Click here to read about personalizing the luggage tag.